Websites & E-blitz

	In today's business environment, companies must have a presence on the web. What type of presence is based on the needs of that particular company. Miller Marketing & Advertising takes a marketing based approach when dealing with web development. A company's website should be reflective of the organization and should portray an image that is keeping within the rest of the company's marketing plan.



Websites A website, as we define it, is fully interactive. Its primary purpose is to act as a marketing tool with the intention of conducting e-commerce. It contains all of the elements of an e-brochure, but takes it further. A website can gather information and take orders. They are intended to be interactive to bring people in and keep them there for a long period of time. The proper development of a website requires planning and more time to refine and implement than an e-brochure. Websites can be graphically exciting and technically involved, but you should never forget that a company's website is primarily intended to be a marketing tool, and the image that it projects should be in keeping with the rest of a company's marketing program. Some of the advantages of an interactive Website: • Information can be gathered • E-commerce can be conducted • Viewer's attention can be held for a longer period of time • Businesses can expand their sales areas outside their local geographic area • Information about the company can be accessed • Links can be created to accesss information from other websites

		E-brochures An e-brochure is an informational website. For most companies, this type of web presence is all they need. E-brochures are a type of website that is very similar to a regular brochure. E-brochures consist of several pages of information and graphics, which relate to a company and some of its products. Even though e-brochures may contain links and e-mail, the interaction is limited and cannot be utilized to conduct business. Some of the advantages to e-brochures: • Are less expensive to develop than fully interactive websites • Can be developed faster than an interactive website • The client does not need technical knowledge or experience • Are recognized by the search engines in the same way as an interactive website • Can be posted on the web while still under construction to give an immediate presence • Can be modified and updated quickly and inexpensively • Is a good start while developing a fully interactive website



		E-blitz This newsletter is an example of an e-blitz, a full-color custom-designed product which can be delivered to thousands at the push of a button. An e-blitz provides the same visual impact as a full-color mailer, but circumvents the costs of printing and mailing. This cost-effective sales tool can be targeted to a specific audience and can also be linked to your company’s website. E-blitz your newsletter, flyers, product literature, technical updates, sales specials, and press releases with the impact of color, the speed of e-mail, and save the costs of printing and postage!

As you know, one of the primary rules of sales and marketing is to keep your name in front of customers and prospects. What could be easier or more cost-efficient than e-blitz? For more information on this innovative marketing tool, view E-blitz or call Miller Marketing & Advertising at 631-736-4300. Banner Banners are web advertisements that appear on other websites. Miller Marketing & Advertising will create the appropriate web presence that will work best for your company.