It would be ideal if every company had unlimited resources to develop a media plan and budget, but most do not. Miller Marketing & Advertising recognizes the financial accountability of advertising and the importance of adhering to the client's budget. Although we recognize that most companies perceive marketing and advertising programs as an expense, these expenditures should be considered an investment – in the company's growth and development.

At Miller Marketing & Advertising, we adhere to budgetary constraints. We will never recommend a company spend more than they have budgeted. For this reason, we always start the development of a media plan with a set budget and well-defined marketing objectives. We then review all available media prior to developing the media plan. When evaluating media, we analyze the available demographic statistics, and utilize reach and frequency formulas to determine overall impressions. We also prefer to incorporate a media mix in your plan. This ensures reaching your target market from several directions, thereby strengthening the marketing message and increasing the impact of your advertising budget.